Claim Research is an approach to validate hypotheses before broadcasting them through various media. We conduct real-time experience-based exercises to substantiate the authenticity of the claims. We have conducted claim research for VVF, CEAT, Marico, Emami, and other companies in various categories and among different target audiences. We have also carried out studies to evaluate the efficacy of a specific hair oil on hair quality, a particular brand of Fair & Handsome cream that is driving the Handsome cream category, and the correlation between using antibacterial hand wash and children’s health and attendance.