We adopt a structured approach to organize, analyze, and interpret data to examine relationships, patterns, and trends within the data, allowing for meaningful insights and informed decision-making for brands.

Before making giant strides towards acquiring customers, its prudent for any business house to discover the demographic and psychographic profile of its target customer to better position the offerings, understanding behaviour trends to gauge changing values & drivers, desires, existing pain points and affiliations. Hence, with I-serve we want you to understand whom to reach and how.

We invite business houses to prosper and progress with an edge over rivals. Come with us to gain valuable insights into competitors’ products, pricing, marketing strategies and necessary time based approaches.

I-Serve use advanced analytical tools like SPSS, Tableau, PSM to extract meaningful information from data, enabling businesses to optimize marketing campaigns and make data-driven decisions.

When the requirement is to deep dive into contextual understanding and qualitatively understand the category motivations, barriers and brand influence thereof, we suggest brand managers to opt the exploratory research route.

You can embark with us on a reality check with stakeholders that allows corporates to determine whether their newly carved thought process or venture is likely to succeed with desired return in the long run.

Specific region or location based marketing / sales approach attributed by utilizing location data from smartphones, internet browsing or media habits. Therefore, allow us to enable you catch-up with the preferences and needs of different regions or localities with our Pan-India presence.

Don’t satiate yourself with directional findings. Instead, take a step forward to validate your assumptions about consumer behavior or market trends to draw reliable conclusions.

With both quant and qual techniques, we help brand managers to figure out the appeal, relevance and viability of any idea related to service, product or campaign with areas to improve/modify. So Come & Test your ideas with I-Serve.

Collaborative business arrangements where two or more companies combine their resources and expertise to achieve mutual growth and market expansion. Market research is pivotal in joint ventures by providing valuable data, industry insights, and consumer behavior trends that contribute to informed decision-making and strategic planning. Through research collaboration, companies can identify complementary strengths and market gaps, enabling them to develop innovative products or services that resonate with their target audience.

In order to gauge the success and progress campaigns and marketing efforts from time to time, we are ready with comprehensive expertise and strength nation-wide to help you measure specific metrics like conversion rates, new customer acquisitions, customer retention rates, and return on investment (ROI).

Over two decades we are actively into panel creation, observation and immersions for few FMCG giants to track product trial led impact, evolving needs and behaviors over time.

Ideal to create focused marketing strategies that cater to the unique needs and preferences of specific cohorts, leading to more effective marketing efforts. We carve out cohorts based on shared characteristics.

Combination of neuroscience and marketing to understand consumer behavior at a deeper, subconscious level. By studying brain activity and physiological responses, marketers can gain insights into how consumers process information and make purchasing decisions, leading to more persuasive and impactful marketing tactics.

Be it an opinion poll or generic subject matter, opinions are important to gauge the mood of audience hence to align future steps we encourage corporates from different verticals to take advantage of audience opinion.

Elevate your pricing strategy with our specialized pricing research service. We expertly evaluate the optimal price along with lower and upper price limit for your products and services.

To understand if the services rendered or regulations to follow are in compliance with the specified guidelines.

A statistical technique used in market research to examine the relationship between a dependent variable and multiple independent variables. Researchers can identify which independent variable has greater influence in explaining change in the dependent variable.

We expertly analyse existing data from diverse sources like books, articles, reports, surveys, and databases to help you gauge current stock of the market.

It is used to determine the significant difference between means of two independent samples. For example, Client can significantly check how two different cities or two different sets of population are reacting towards particular attribute.

We analyse interactions, employing testing and feedback to identify usage need gaps, improve pain points and enhance satisfaction ensuring a seamless user experience that fosters loyalty.

Significant for every business house to pay attention to customer’s feedback pertaining to their experience, needs and expectations to enjoy sustainable advantage. Be ahead of the game with our VoC service.

A statistical technique used in market research to adjust the significance or representation of certain data points within a sample. Some groups or segments may be underrepresented or overrepresented when analyzing survey responses or other data. Weighting helps balance the data to accurately reflect the target population’s characteristics, ensuring that the results are more representative and reliable.

Understanding extra miles run by competition, the alternatives that are likely to harm existing products and services. An X factor in business is the ability to add intangible value to the product or service. It's finding a way to do more for clients than any of the competitors and consistently maintaining that standard.

It helps to target your ideal customer, identify new market opportunities and improve the sales performance. Successful businesses make regular market research the foundation of their marketing and sales planning.

It refers to the moment when a consumer starts researching a product or service online before making a purchase decision. Market researchers study this critical stage to understand consumer behavior and ensure that businesses have a solid online presence and positive reviews to influence buying decisions.